Basic Fun!, the master licensee for the TONKA brand is kicking off the 75th anniversary celebration dubbed “Together We Tonka.” The year-long celebration will feature a kickoff with superstar Shaquille O’Neal, photo contests, calls to action to take a ‘screen-free TONKA summer’ and various product releases including past favorites such as:
- Retro Tonka Steel Classic Bulldozer (available now): Made with cold-rolled steel, this sturdy 12.5″ long Bulldozer can move dirt and gravel with the articulated blade. Designed to last, it features working treads for realistic construction play.
- Commemorative 1968 Tonka Mighty Dump Truck (available this Summer): Part of a limited series inspired by the earlier years, this special edition celebrates the 1968 Mighty Dump Truck and features a fire red cab, articulated golden dump bed made of cold-rolled steel, original markings, and the commemorative 75th Anniversary badge.
…present-day toys such as:
- Tonka Steel Classics Mighty Dump Truck (available now): At the heart of TONKA, is the iconic 17″ long Mighty Dump Truck that generations grew up with – built TONKA Tough! with cold-rolled steel and ready for hauling even the toughest jobs. Move the bed up and down to trigger its unloading action.
- Tonka Monster Metal Movers – New for 2022 (available now): Reigning 3″ tall, these 1:64 scale vehicles feature soft, super grip tires – great for indoor/outdoor play. Kids can collect the whole fleet, including a Monster Dump Truck, Front Loader, Cement Mixer, and more.
…and new toys including:
- Tonka Mighty Monster RC, Steel Dump Truck (available this Fall): The first-ever Tonka RC made with steel will be the must-have holiday gift. Featuring 4-in-1 monster action: haul, dump, plow, and perform 360-degree stunts, the Mighty Monster RC can clear obstacles big and small, then dominate any jobsite or game room with its high torque tank steering, 4-wheel drive, and monster lightweight foam tires.
“We’re excited to celebrate 75 years of TONKA Tough! with a full line-up of vehicles inspiring imaginative, active experiences that families want to share together,” said Maureen Dilger, Basic Fun! senior director of global brand marketing.
“TONKA has been a favorite all over the world selling over 300 million trucks since 1947. We’re thrilled to partner with Basic Fun! to celebrate such a major milestone,” said Jess Richardson, VP Global Toys & Games Licensing at Hasbro.
Find out more here.
